The Definitive Authority on Solution Selling



     

"The concept of Empowering the Screening Source is vintage Thomson at his best - a chapter worth the price of the book, and a process that Don developed uniquely and still practices to this day."

Fran Moynihan
Vice President, Sales
FUJITSU TRANSACTION
SOLUTIONS INC.


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1.     The Prospecting Process (1/2 Day)

  • Creating a Low Risk Image
  • Filling the Seminar with Prospects
  • New Prospect Criteria
  • Targeting Senior Executives
  • Agenda/List of Questions for First Call
  • Call Reports: Benefits/Composition/Tips
  • Rules for Asking a Question
  • Empowering the Screening Source
  • Permissive Marketing
  • Six-Step Prospecting Process

    • Step 1: Obtaining the First Appointment
      Step 2: Preparing the Call
      Step 3: Qualifying Face to Face
      Step 4: Handling the Good Fit
      Step 5: Handling the Bad Fit
      Step 6: Reviewing the Call


2.    The Selling Process (1/2 to one day)

  • Solution Selling
  • Decision Making Process
  • Developing the Coach
  • Joint Sales Calls
  • Developing the Sales Plan
  • Selling to Committees
  • The Accurate Sales Forecast
  • Social & Work Styles
  • Two Absolute Show Stoppers
  • Real Reasons for Losing the Sale
  • Creating the Sales Objective
  • Closing the Stuck Prospect
  • Managing the Sales Process
  • Writing the Proposal


3.     What Sales Management Needs to Know (1/2 to one day)

  • Three Level Selling Hierarchy
  • Hiring Top Sales Professionals
  • Formulating the Sales Process
  • Training your Sales Professionals
  • Performance-based Compensation
  • Coaching/Managing the Sales force
  • Accurate Sales Forecasting
  • Optimizing Trade Show Results
  • Three Year Sales & Marketing Plan
  • Criteria for sustained Profitability
  • Revenue Objectives
  • Plan to Achieve Revenue Targets
  • Hiring Plan including Head Count
  • Using Permissive Marketing
  • Reward-based Dealer Programs
  • Increasing Corporate Revenues


4.     Customized Seminars





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